With roots in graphic design and brand building, I've spent the past two decades building products, experiences, and brands for children and families. I embed with teams from early research through launch, and I do my best work when I can stay close to both the strategy and the making.

My work is shaped not only by professional experience, but by life. As the parent of a son with significant disabilities, I've seen how products and environments can either support dignity, connection, and confidence or quietly exclude. That perspective has deepened my attention to real families, real constraints, and the details that make experiences feel truly meaningful.

I work at the intersection of product, experience, brand, and creative direction, connecting the dots across teams and giving ideas the clarity they need to actually get made. Some projects need big-picture strategic thinking, and others need someone to jump in and make the work sharper right away. I'm comfortable in both, and the through line is always the same: I stay close to the work until something real exists.