With roots in graphic design and brand building, I've spent the past two decades helping teams shape thoughtful products, experiences, and brands for children and families. I'm both a strategic leader and a hands-on maker, and I do my best work when I can be close to both.

My work is shaped not only by professional experience, but by life. As the parent of a son with significant disabilities, I've seen how products and environments can either support dignity, connection, and confidence or quietly exclude. That perspective has deepened my attention to real families, real constraints, and the details that make experiences feel truly meaningful.

I often work at the intersection of product, experience, brand, and creative direction, helping connect the dots across teams and giving ideas the clarity and momentum they need to grow. Some projects call for big-picture thinking. Others need someone who can jump in and make the work stronger right away. I enjoy both, and I'm open to anything from a focused creative project to a more embedded strategic role.